Virtual Architectural Series: Industrial | Commercial
The dramatic and visually stunning change in Art Deco storefront design reflects radical changes in the marketing of consumer goods in the late 1920s and early 1930s. Structural glass storefronts of the 1930s reveal a complex architectural program intended to promote consumption using the aesthetic qualities of modernism as a vehicle for new psychological theories of consumer marketing. These “consumption engineers” discovered that they could trigger an urge to purchase goods by the careful manipulation of external stimuli including the architectural design of the store. Learn the psychological theories that radically changed storefront design in the 1930s, and discover how they still manipulate the way you shop today.
Speaker: Jim Draeger
Tickets: $5 Madison Trust Members | $10 General Public